The Soft Plastic Series of Lures.

California Trout

Bass Harasser

The Bass Harasser does everything your favorite swimbait does plus much more. MORE

  Catfish

The Catfish

If ever a name said it all for a bait, such is the case with The Catfish. This lure is a perfect duplication of a small channel cat or bullhead. MORE

Rainbow Trout

Chubby

The Chubby is a bait most bass can't resist, especially those big female bass! MORE

  Junebug

Craw Jr.

The Craw, Jr. is one of the deadliest baits on the market today. Big bass just cannot resist the incredible realism of these lures. MORE

Trout / Gold Tail

Ding-a-Ling

The Ding-a-ling is an incredible bait with an unbelievably wide tail wag.MORE

  Dockapedes

Dockapede

The Dockapede is probably the most unique bait we have ever made. It is a BACKWARDS gliding bait! MORE

Charteuse Shiner

Fathead Jr.

The Fathead, Jr. comes in 3", 3.5", 4", 5", 6" and 8" lengths. The first thing you will notice about these lures is the 24 incredible colors and wide array of sizes we offer. MORE

  Chartreuse Shiner

Fluttertail Jr.

The Fluttertail, Jr. takes soft plastics to a new level. Two large opposing tails cause this bait to literally hang in the water column. MORE

LB Shad

KB Swimbait

This bait is going to be the go-to bait when weedless swimbait fishing is the method of choice. Comes in a ton of cool colors. MORE

  Black

Naked Toad

Designed by Elite Bass Pro, Mark Burgess, the Naked Toad is absolutely the baddest Toad available today. MORE

Blue Gill

Poseidon

Only two prototypes existed during the Amistad tournament, yet Fred Roumbanis and Steve Kennedy managed to finish 3rd and 19th during the event! MORE

  Green Tree

Revolution Frog

The Revolution Frog represents the latest, cutting edge technology in frog fishing. Two sizes are available, 45 mm and 55 mm, making these among the smallest commercially available frogs on the market today. MORE

Sexy

Revolution Shad

The Reaction Strike Revolution Shad swimbait is a fantastic new lure from Reaction Strike. The segmented hard-bodied lure is hydrodynamically engineered to produce an incredible, life-like, articulated swimming action. MORE

  Chartreuse Shiner

Split Tail Jr.

Jerkbait fishing has been around for a long time. But until the Split Tail, Jr. every other jerkbait was essentially the same bait by a different manufacturer. The Split Tail, Jr. changes all that. MORE

Glass Minnow

Staggering Gomez

The Staggering Gomez represents a totally new bait for the Pike and Musky angler, as well as a smaller version that is an incredible topwater lure for Largemouth Bass. MORE

  Ayu

Tube Jr.

Reaction Strike’s Tube, Jr. represents a true breakthrough in tubes. Gone are boring one or two color injected tubes. Just a quick glance at our tubes and you will see they are far more advanced than any other offering. MORE