The 2RSC Series The Rattlin' Revolution Shad Keyes Outdoors Value Pack

Watch the Action Unfold

FLW Tour Pro Todd Hollowell show Elite Outdoors the Reaction Strike KRM Series jerkbait and some new colors that are out.

Todd Hollowell shows how the Flats Lok Jighead works right every time.



The Rattlin' Revolution Shad is also available at



Keyes Outdoor TV Commercials for Bulldawg Rods.

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About Reaction Strike

Reaction Strike was founded in 2004 by Rick Quade and Kris Reibel. From the very start, Rick and Kris set out to make fishing tackle that was truly unique. Being avid anglers, they sought to produce a brand that would cater to Professional Fishermen, while at the same time providing superior products at a price within reach of the average angler.

Nothing makes us happier than seeing Trophy Fish being caught by our customers all over the world. Our baits can be found in Tackle Stores in 43 countries. From Russia to the Ukraine, to South Africa, Australia, Poland, Turkey, Thailand, Japan, and virtually every Western European country, Reaction Strike baits are the “go-to” baits of experienced anglers.

The Trophy Technology Catalog

Reaction Strike Catalog CoverNew for 2015, the Trophy Technology catalog features all of the Reaction Strike products you love and others from the Trophy Tech family.


View the annual Catalog [PDF - 4 MB]

Authorized Reaction Strike Retailers

Northern Bass Supply Dick's Sporting Goods Gander Mountain Dunhams Sport Pro Tackle Solutions Tackle Warehouse
Sportsman's Warehouse Cabela's Land Big Fish Outlet Bait and Tackle Wal*Mart Fleet Farm
Wholesale Sports Tackle Direct Northwoods Wholesale Outlet Thorne Bros.